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Selling K-wave Abroad

Selling K-wave abroad

Making a K-wave is what Diploma in Business Administration (DBA)’s Aung Shin Khant, Pua Seng Oon and James Ang have done in Myanmar. During a market research as part of their entrepreneurship module, the team realised that there was a demand for Korean skincare products in Myanmar.

Riding on the market needs, the trio gave birth to Keeo, a K-beauty and personal care store in Myanmar that carries items from main Korean brands.

In just a week of their store’s official opening, they have made a handsome profit. The store also brings in products based on pre-orders and customer requests, such as sunblock for golfers.

“We were able to relate what we have learnt in school such as digital marketing, budgeting and start-up financing,” shares final year student Seng Oon.

“Our first year modules in economics, business and accountancy provided us with a good foundation!”

Read more here: https://www.straitstimes.com/singapore/education/selling-k-wave-abroad

Unleash your entrepreneurial SPirit with SP! Visit us at #SPOH20 this 9 – 11 Jan, 10am6pm! #speye #singaporepoly

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